Business Model - Exemple

Business Model Template
Brief Outline of Business Models / Nov 06
Alex Osterwalder / alex@arvetica.com
Template
INFRASTRUCTURE
CUSTOMER
PARTNER
CUSTOMER
NETWORK
RELATIONSHIP
TARGET
CAPABILITIES
PROPOSITION
CUSTOMER
DISTRIBUTION
CONFIGURATION
CHANNEL
REVENUE
FINANCE
STRUCTURE
STREAMS
a business model describes the value an organization offers to
various customers and portrays the capabilities and partners
required for creating, marketing, and delivering this value and
relationship capital with the goal of generating profitable and
sustainable revenue streams
PARTNER
CUSTOMER
INFRASTRUCTURE
CUSTOMER
NETWORK
RELATIONSHIP
TARGET
CAPABILITIES
portrays the network of
explains the
CUSTOMER
cooperative
relationships a
agreements with other
company establishes
companies
outlines the capabilities
PROPOSITION
with its customers
describes the
required to run a
customers a company
company's business
wants to offer value to
gives an overal view of
DISTRIBUTION
a company's bundle of
CHANNEL
CONFIGURATION
products and services
describes the channels
describes the
to communicate and
arrangement of
get in touch with
activities and resources
customers
sums up the monetary
REVENUE
describes the revenue
consequences to run a
FINANCE
streams through which
business model
STRUCTURE
STREAMS
money is earned
PROPOSITION
value proposition 1
value proposition 2
describing who a company offers value to
CUSTOMER
TARGET
PROPOSITION
CUSTOMER
value proposition 1
target customer 1
value proposition 2
target customer 2
describing how a company reaches its customers
CUSTOMER
DISTRIBUTION
TARGET
PROPOSITION
CHANNEL
CUSTOMER
value proposition 1
distribution channel 1
target customer 1
value proposition 2
distribution channel 2
target customer 2
describing the relationships a company builds
CUSTOMER
CUSTOMER
TARGET
PROPOSITION
RELATIONSHIP
CUSTOMER
value proposition 1
relationship type 1
target customer 1
value proposition 2
relationship type 2
target customer 2
describing how a company makes money
FINANCE
CUSTOMER
REVENUE
TARGET
PROPOSITION
STREAM
CUSTOMER
value proposition 1
revenue stream 1
target customer 1
value proposition 2
revenue stream 2
target customer 2
describing what capabilities are required
INFRASTRUCTURE
CAPABILITIES
PROPOSITION
core capability 1
value proposition 1
core capability 2
value proposition 2
describing what activities are required
INFRASTRUCTURE
CAPABILITIES
CONFIGURATION
PROPOSITION
core capability 1
activity 1
value proposition 1
core capability 2
activity 2
value proposition 2
describing the partners that leverage the business model
INFRASTRUCTURE
PARTNER
CAPABILITIES
NETWORK
PROPOSITION
core capability 1
partner 1
value proposition 1
core capability 2
partner 2
value proposition 2
describing the costs of a business model
INFRASTRUCTURE
FINANCE
CAPABILITIES
STRUCTURE
PROPOSITION
core capability 1
cost account 1
value proposition 1
core capability 2
cost account 2
value proposition 2
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