Etude de cas Groupon

I. Groupon Profile

â?¢ Background

â?¢ Business Model and Operation

â?¢ Additional Marketing Methods

â?¢ API

II. Study the business model of

Groupon negotiate with suppliers/ retailers to offer dealsï¼?

Groupon promote deals and gather customers via its marketing channelsï¼?

Groupon sells coupons to customers and charge commission from suppliers.

Consumer pays before purchasing: ensure the deals get doneï¼?accelerate the cash flow

Large discount for collective buying in limited time and itemsï¼?create a phenomenon of Bargaining& Panic Buyingï¼?encourage customer wowing the deals by word of mouth (via Social Web)ï¼?

Main deals are services, such as restaurant & café, hair salon/ SPA, training.

Unit prices are low averaged $68ï¼?Groupon cost $22ï¼?discounts are high averaged 56%

Leverage the influence with the social applications

â?¢ A two-degree networking relationship analysis of 100 randomly-chosen Twitter followers of Groupon L.A

The currency, G's, are awarded for viewing deals and buying deals.

And if you buy a deal early (a minimum number of buyers have to go for a deal or else no one gets it), you get even more G's.