Etude de cas Nike

1962: Phillip Knight, a Stanford University business graduate and former member of the track team, arranges to import athletic shoes from Japan and sell them in the U.S... Knight created Blue Ribbon Sports as a cover name for his small-scale shoe- selling operations

1964: William Bowerman becomes a partner by matching Knight's investment of $500.

1965: Hires a full time employee, and annual sales reach

1966: Blue Ribbon Sports, also known as BRS, rents its first retail space; employees can now stop selling shoes from their cars.

1969: It now has several stores and 20 employees; sales are close to $300,000.

1971: Nike, capitalizing on the Greek goddess of victory. The first Nike product sold with the new symbol is a soccer shoe.

1970 - 1975: Steve Prefontaine was turned to the University of Oregon by Bill Bowerman and wore Nike products.

â?¢ Nike's principal business activity is the design, development and worldwide marketing of high quality footwear, apparel, equipment, and accessory product

â?¢ Distributed in over 160countries around the world: (Asia, Australia, Canada, Europe, Latin America, and the United States)

â?¢ Nike is the largest seller of athletic footwear and athletic apparel in the world.

â?¢ Fiscalyear ended May 2003: Revenues of $10,697 million (increase of 8.1% against 2002)

â?¢ Employees: 26,000 worldwide.

650,000 in Nike contracted factories around the globe.

â?¢ Facilities: in Oregon, Tennessee, North Carolina and The Netherlands.

- Also operates leased facilities for:

* 14 Niketowns,

* Over 200 Nike Factory Stores,

* 12 NikeWomen stores

* Over 100 sales and administrative offices.